Sonntag, 6. Dezember 2009

SwissGroove 2010?

It's been 8 months since I left the SwissGroove team.

In fact, my knowledge, be it of technical or musical nature, was no longer appreciated by the two current makers. In their heads, SwissGroove should mutate into THE music promotion platform within the jazz, funk, soul & latin music sector. Moreover, I was told that my taste and knowledge of music was not compatible with the future project and how and what SwissGroove should reflect in near future.

This was pretty amazing stuff to me due to the fact that number of listeners at the time I left was the highest SwissGroove ever achieved. Since then, and with all the adjustments made by the current team, the numbers of listeners have steadily but surely been decreasing.

While having around 1300 listeners a day during peak hours totalling in around 43'000 listeners per 24 hours in 2008 , SwissGroove today averages 1000 listeners during peak hour and a mere 35'000 listeners during 24 hours. That's a loss of listeners of about 20%! (update March 2010: loss of listeners has continued. Daily listeners now down to 32'000. Shoutcast ranks them now at #157.)

The current makers did also quite an adjustment to the musical content reducing the number of tracks within the Nu Groove genres (Lounge, Chillout, Nu Jazz, Trip Hop, jazzy house) and increasing the number of tracks within the Jazz, Soul and World genres.

Already one year before my departure did they plan and talk of a new web site that so far has not surfaced. All the content, scripts, text found on the current web site dates back to when I was admin and is the result of my efforts and work.

The only new thing on their site are some pictures of people that work for SwissGroove in various fields.

The Swiss press has highly praised their project and they pride themselves with their work accomplished. The articles also suggests that they were the creators of the project giving the readers the impression that they actually built the whole thing from scratch themselves.

Their efforts and change of direction don't seem to have paid out yet.
SwissGroove is, after all, still a webradio and this always was the creator's intention.

However, SwissGroove still is a good webradio. I once called it "The ear-opener for new sounds". Now it's become something different - more a place where jazzy tunes of the old days are being rediscovered.

Dienstag, 7. April 2009

New Sound Improvement

i just implemented a new sound-enhancer on our 128 kbps stream to make SwissGroove even sound better & phatter than ever.

check it out...

http://www.swissgroove.ch/listen.m3u