Most webradios function pretty different to regular (terrestrial) radio stations.
Many radio stations on the web are music only stations with little or no talk at all. It isn't necessary to talk on radio at all since the music has in many ways more to say than one can put into words.
Webradios are mostly listened to at work and/or while studying. The webradio's seamless mix serves as ideal background music and most notably, there is hardly any advertisement played that could cause distraction.
Playing ads on terrestrial stations every now and then is essential since it presents one of the most important source of revenue. So, how come webradios can exist without playing ads?
Well, there are some other possible sources of revenue. First, a well structured website and a high number of listeners is essential so that placing advertisment on a station's website is really paying. However, the more listeners a webradio has the more it costs to run it since bandwidth doensn't come for free.
Many webradio couldn't exist without the generous help of their listeners who donate money to them. Good examples are SomaFM and Radio Paradise who proud themselves as being 100% listener supported. Their number of listeners are quite high and so are their costs. SomaFM needs about USD 250'000.- per year to keep their many music channels going and Radio Paradise is also constantly begging their listeners for financial support.
Isn't there another way?
Webradios broadcast internationally and their listeners are spread all over the planet. This makes it somehow difficult for a "local" company to invest into a webradio or to put ads on their website. Most of the listeners wouldn't be reached by such action and/or would ignore the ad completely.
Maybe a big company of wide-world reputation launching a new product could possibly announce it on a website visited by music lovers from all around the world. However, such companies promote their products mainly using TV-campaigns, magazines or the press since they can afford it.
Why don't music-labels & artists played on webradios contribute to the costs a webradio has to cover? Isn't it actually the webradio playing music of artists that wouldn't get air-time on (commercial) terrestrial radio doing all the promotional work and not getting any money for it?
So, how the heck are webradios supposed to make ends meet? Who is paying for all the work webradios are doing? How come people/companies involved in this business are able to make money except for webradios? What's happening here?
Donnerstag, 4. Dezember 2008
Donnerstag, 11. September 2008
Montag, 19. Mai 2008
Why write about the past...when it's the present that matters...
SwissGroove has lately become inforced by Philippe Perreaux, Melanie Bosshard, & Susanne Oeschger. Welcome to the team! (or should I say "Club"?;)
When I started SwissGroove in May 2003 I never imagined that it would last so long. But here we are, going stronger every day, thru ups and downs, celebrating our 5th anniversary.
Though we're short of our budgeted needs for 2008, we're positive that we'll somehow manage to make ends meet. Imagine: none of us gets yet paid for all the hours invested. We're doing it all for free because we believe that someday our efforts put into this project will pay out. SwissGroove no longer is a small webradio, it's most probably Switzerland most listened to webradio station.
There is still much work ahead of us - we want to improve our web-site making it more informative and interactive. We want to expand our partnerships and network within the music-business offering you more exclusive content. We want to make SwissGroove the online promotion-plattform for Jazz, Funk, World, Soul and NuGrooves.
Already now, we can proudly present many great artists & bands in co-operation with concert agencies in Switzerland & Germany. Many webradios have come and gone but SwissGroove stands strong ranked as one of the top100 webradio stations world-wide.
The costs to keep SwissGroove going are pretty small in comparison to other radio stations. Our financial needs to be online are only about 55 Swiss Francs per day - yes, you read correctly.
If you're one of the regular SwissGroove listeners you must most probably know what we are worth and what we mean to you. If you haven't donated yet, then do it now, please.
Thanks so much to all of you out there listening and supporting SwissGroove!
When I started SwissGroove in May 2003 I never imagined that it would last so long. But here we are, going stronger every day, thru ups and downs, celebrating our 5th anniversary.
Though we're short of our budgeted needs for 2008, we're positive that we'll somehow manage to make ends meet. Imagine: none of us gets yet paid for all the hours invested. We're doing it all for free because we believe that someday our efforts put into this project will pay out. SwissGroove no longer is a small webradio, it's most probably Switzerland most listened to webradio station.
There is still much work ahead of us - we want to improve our web-site making it more informative and interactive. We want to expand our partnerships and network within the music-business offering you more exclusive content. We want to make SwissGroove the online promotion-plattform for Jazz, Funk, World, Soul and NuGrooves.
Already now, we can proudly present many great artists & bands in co-operation with concert agencies in Switzerland & Germany. Many webradios have come and gone but SwissGroove stands strong ranked as one of the top100 webradio stations world-wide.
The costs to keep SwissGroove going are pretty small in comparison to other radio stations. Our financial needs to be online are only about 55 Swiss Francs per day - yes, you read correctly.
If you're one of the regular SwissGroove listeners you must most probably know what we are worth and what we mean to you. If you haven't donated yet, then do it now, please.
Thanks so much to all of you out there listening and supporting SwissGroove!
Sonntag, 20. April 2008
Waiting to be discovered...
Never really thought people would tune in so quickly when I started streaming music over the Net.
And it didn't take long until I grabbed the attention of some guys boosting the station quite a bit.
First of all, I was given a relay-server on the other side of the pond offering 250 to 300 listening slots for free. Behind stood a guy called Troy Davis who discovered, liked and supported SwissGroove for 2 years from then.
I also got in touch with Alex Dal Farra, former head of multimedia-content working for Sunrise, who was about to establish a multichannel music-platform for all the customers signing up for broadband-internet.
He wanted to have SwissGroove on that platform, too, meaning, SwissGroove was for the first time listed on a prominent Swiss website. The stream was ip-restricted but that didn't matter as the exposure SwissGroove got by being listed on their website meant much more. SwissGroove was listed among stations such as the pioneering & leading Lounge-Radio.com, the later popular buureradio.ch, swissdeejays.ch or sunrise ip-radio.
This all took place by the end of 2003 beginning of 2004.
But growing also meant that all the things involved had to be a bit more professional.
Several listeners suggested that I should introduce radio jingles instead of our own voiced liners.
I knew that without Jingles a radio isn't really a radio but I also knew that Jingles meant spending a lot of money.
Luckily, I came across England's company Devaweb who have been on the market since 1999 creating high quality, effective audio branding for radio stations in the UK, Europe and beyond with Chris Stevens as founder and force behind it all.
And the message was clear: SwissGroove is the planet's grooviest webradio streaming groovy music of various genres at high quality.
Most of the first produced sweepers are still being played today and they are among the best ever created. Some months later, when more material was needed I turned again towards Devaweb. Besides them, productionpark.com was another great producer of the first professionally voiced sweepers, progamme trailers and liners heard on SwissGroove.
The cost of running a webradio were high. By the end of 2003, I already spent around 12'000 Swiss Francs for the first 8 months in operation. Most of the money was spent to pay for royalty fees and streaming servers, quite a big amount was invested into new music since, at that time, I hardly got any promo-cds from any label. If I wanted to play new music on SwissGroove, I also had to pay for it.
Luckily, I came across the right person regarding this matter when searching more about a smooth jazz community in Switzerland. The format/genre got to my attention more and more and I tried to find out whether or not there was a community of this genre in Switzerland. There kind of wasn't really one but there was a person in Switzerland who has been into smooth jazz from the moment smooth jazz actually got its format back in the late 80's/early 90's. His name: Peter Böhi.
Without him, SwissGroove would never have become a serious name within the webradio's landscape, since, as a collector of music, he has introduced lots of music and tracks that can hardly be found on today's music market. And as a real music aficionado, he 's put his hands on so many other diamonds & pearls of various music-genres, he was the man to be met and his musical experience and expertise has since then greatly influenced and formed SwissGroove.
Peter Böhi forms, with Thomas Illes, Sven Epting and lately myself again, the core team of SwissGroove and has been president of the organization since the middle of 2007.
And it didn't take long until I grabbed the attention of some guys boosting the station quite a bit.
First of all, I was given a relay-server on the other side of the pond offering 250 to 300 listening slots for free. Behind stood a guy called Troy Davis who discovered, liked and supported SwissGroove for 2 years from then.
I also got in touch with Alex Dal Farra, former head of multimedia-content working for Sunrise, who was about to establish a multichannel music-platform for all the customers signing up for broadband-internet.
He wanted to have SwissGroove on that platform, too, meaning, SwissGroove was for the first time listed on a prominent Swiss website. The stream was ip-restricted but that didn't matter as the exposure SwissGroove got by being listed on their website meant much more. SwissGroove was listed among stations such as the pioneering & leading Lounge-Radio.com, the later popular buureradio.ch, swissdeejays.ch or sunrise ip-radio.
This all took place by the end of 2003 beginning of 2004.
But growing also meant that all the things involved had to be a bit more professional.
Several listeners suggested that I should introduce radio jingles instead of our own voiced liners.
I knew that without Jingles a radio isn't really a radio but I also knew that Jingles meant spending a lot of money.
Luckily, I came across England's company Devaweb who have been on the market since 1999 creating high quality, effective audio branding for radio stations in the UK, Europe and beyond with Chris Stevens as founder and force behind it all.
And the message was clear: SwissGroove is the planet's grooviest webradio streaming groovy music of various genres at high quality.
Most of the first produced sweepers are still being played today and they are among the best ever created. Some months later, when more material was needed I turned again towards Devaweb. Besides them, productionpark.com was another great producer of the first professionally voiced sweepers, progamme trailers and liners heard on SwissGroove.
The cost of running a webradio were high. By the end of 2003, I already spent around 12'000 Swiss Francs for the first 8 months in operation. Most of the money was spent to pay for royalty fees and streaming servers, quite a big amount was invested into new music since, at that time, I hardly got any promo-cds from any label. If I wanted to play new music on SwissGroove, I also had to pay for it.
Luckily, I came across the right person regarding this matter when searching more about a smooth jazz community in Switzerland. The format/genre got to my attention more and more and I tried to find out whether or not there was a community of this genre in Switzerland. There kind of wasn't really one but there was a person in Switzerland who has been into smooth jazz from the moment smooth jazz actually got its format back in the late 80's/early 90's. His name: Peter Böhi.
Without him, SwissGroove would never have become a serious name within the webradio's landscape, since, as a collector of music, he has introduced lots of music and tracks that can hardly be found on today's music market. And as a real music aficionado, he 's put his hands on so many other diamonds & pearls of various music-genres, he was the man to be met and his musical experience and expertise has since then greatly influenced and formed SwissGroove.
Peter Böhi forms, with Thomas Illes, Sven Epting and lately myself again, the core team of SwissGroove and has been president of the organization since the middle of 2007.
Montag, 25. Februar 2008
Wonderful Music
Check out this wonderful music channel made in Italy playing a mix of Lounge, ChillOut, Nu Jazz, Smooth Jazz & Bossa Nova.
http://www.swissgroove.ch/listen_lounge.m3u
The website will soon be online, too, at
http://www.wonderfulmusic.eu
http://www.swissgroove.ch/listen_lounge.m3u
The website will soon be online, too, at
http://www.wonderfulmusic.eu
Samstag, 19. Januar 2008
More challenges...
Just had a look of what the website looked like back in May 2003. It was something like this:
http://web.archive.org/web/20030501222621/http://www.swissgroove.ch/
There was lots of work to be done, every day, and, besides working for money.
I signed up for another server to provide a stream at lower bitrate so that modem and ISDN users were also able to tune into the station. However, the stream at lower bitrate, also after having it run for a longer period, never proved worth.
The guys at radiostreamer.com did quite a good job, especially when they merged with John Simkiss's company Beannet. The technical support was top-notch, mainly thanks to that man, who always took time to look into any problem that arose and was also a great guy to talk to.
On the other hand, radiostreamer.com was expensive to me as I paid everything myself. So I had to constantly check prices and test servers at other providers.
In July I came across radiostream.de whose servers were hosted at various locations around Germany. The had an offer for 250 slots at 128 kbps in the range of 200.- USD. I contacted them and was immediately set up with a test-server that, unfortunately, turned out to be below the quality I was looking for.
Their support was also very good and they really did everything possible to keep up with their promises. Finally, after a few days, they set up a new server at a different location/datacenter and things improved much.
I also got another good offer from a host in Luxemburg who thought that SwissGroove wouldn't increase their numbers of listeners quickly. It was an offer based on limited bandwidth. After only 3 days, I had about 100 simultanious listeners during daytime and that meant that the bandwidth limit offered with the server would be reached only 2 days later. So I had to cancel the account and disconnect the server in order not to run into a financial disaster.
Things at radiostream.de were very changeable. Some weeks their servers ran like clockwork. On others, things got out of hand. Finally, they moved servers back into a level3 datacenter and the performance was just amazing. Very quickly, all the 250 slots were taken during peak hours and again, I had to look around for another solution.
Besides all the technical difficulties, there had been more challenges to overcome with IFPI Switzerland, the International Federation Of Producers Of Phonograms And Videograms. In order to stream music legally, I had to have a contract with them and pay what they ask for.
When I read their contract, I could hardly believe what was written there. They asked me to offer my stream only to listeners within Switzerland. They would only let me stream using the Real Media format and they asked me to keep records from all the people connecting to the stream, etc. etc.
Besides that, they wanted CHF 5'000.- per year so that I was allowed to make the stream publicly available and to make copies of the CDs for streaming.
I called them many times in order to make them lower the amount they asked for but they never wanted to renegociate it. The only thing they offered me was a payment plan.
It was time to either quit or to put up with the rules, pay and keep going. Though I got myself a hobby I could hardly afford, it was also one difficult to just let go.
I paid the amount IFPI asked for but also kept my own rules concerning the technical and geographical aspects of an online radio station.
Besides, it wasn't just another radio station the internet accommodated already plenty of.
It was, after all, the planet's grooviest webradio!
http://web.archive.org/web/20030501222621/http://www.swissgroove.ch/
There was lots of work to be done, every day, and, besides working for money.
I signed up for another server to provide a stream at lower bitrate so that modem and ISDN users were also able to tune into the station. However, the stream at lower bitrate, also after having it run for a longer period, never proved worth.
The guys at radiostreamer.com did quite a good job, especially when they merged with John Simkiss's company Beannet. The technical support was top-notch, mainly thanks to that man, who always took time to look into any problem that arose and was also a great guy to talk to.
On the other hand, radiostreamer.com was expensive to me as I paid everything myself. So I had to constantly check prices and test servers at other providers.
In July I came across radiostream.de whose servers were hosted at various locations around Germany. The had an offer for 250 slots at 128 kbps in the range of 200.- USD. I contacted them and was immediately set up with a test-server that, unfortunately, turned out to be below the quality I was looking for.
Their support was also very good and they really did everything possible to keep up with their promises. Finally, after a few days, they set up a new server at a different location/datacenter and things improved much.
I also got another good offer from a host in Luxemburg who thought that SwissGroove wouldn't increase their numbers of listeners quickly. It was an offer based on limited bandwidth. After only 3 days, I had about 100 simultanious listeners during daytime and that meant that the bandwidth limit offered with the server would be reached only 2 days later. So I had to cancel the account and disconnect the server in order not to run into a financial disaster.
Things at radiostream.de were very changeable. Some weeks their servers ran like clockwork. On others, things got out of hand. Finally, they moved servers back into a level3 datacenter and the performance was just amazing. Very quickly, all the 250 slots were taken during peak hours and again, I had to look around for another solution.
Besides all the technical difficulties, there had been more challenges to overcome with IFPI Switzerland, the International Federation Of Producers Of Phonograms And Videograms. In order to stream music legally, I had to have a contract with them and pay what they ask for.
When I read their contract, I could hardly believe what was written there. They asked me to offer my stream only to listeners within Switzerland. They would only let me stream using the Real Media format and they asked me to keep records from all the people connecting to the stream, etc. etc.
Besides that, they wanted CHF 5'000.- per year so that I was allowed to make the stream publicly available and to make copies of the CDs for streaming.
I called them many times in order to make them lower the amount they asked for but they never wanted to renegociate it. The only thing they offered me was a payment plan.
It was time to either quit or to put up with the rules, pay and keep going. Though I got myself a hobby I could hardly afford, it was also one difficult to just let go.
I paid the amount IFPI asked for but also kept my own rules concerning the technical and geographical aspects of an online radio station.
Besides, it wasn't just another radio station the internet accommodated already plenty of.
It was, after all, the planet's grooviest webradio!
Donnerstag, 17. Januar 2008
Streaming music and its challenges
The first days streaming from my home turned out to be pretty tricky since ADSL lines at those times disconnected without warning and on quite regular basis. Moreover, when starting to stream at 128 kbps, the line itself could not be used much for surfing the Net or other heavy down-/uploads. So I decided at once to upgrade my ADSL account to the highest possible within the business sector. I also started to look around for a provider offering shoutcast-server at reasonable prices.
In 2003, bandwidth was costy and many providers charged 4 US Dollars or more per listening slot at 128kbps. I looked at offers in the US as providers in Europe were scares and without much experience within that sector. Providers in Switzerland wouldn't want to offer shoutcast servers as they preferred to sell Real Media & Windows Media Servers at outraging prices.
So I first signed up with Mediacast, Denver, who also ran servers in Chicago and NYC.
As a novice, I didn't know what kind of trouble I would run into when signing up with a provider on the other side of the pond. It wasn't actually the provider itself that turned out to be troublesome - it was the distance between the stream-source and the server.
Tracerts showed hops over 20 POPs and pings were in the 300 ms region which made my stream skipped like hell at 128 kbps. I had to lower the bitrate temporarly and looked desperately for another solution.
After searching for days I came across the provider radiostreamer.com who had their servers located (also) in hamburg. I signed up for 50 slots by paying USD 2.75 per slot. The overall connectivity was okay but quite often the servers went down for various reasons.
So running a webradio like this was kind of a adventure. Anything could happen anytime. The only thing I could really count on at that time was the music automation software I used: OTS JUKE/DJ (AV), the australian built software was rock solid and it hardly ever let me down. It sounded pretty good compared to many other software used at that time having a built in sound dynamic volume processing and an awesome auto mix point detection.
I beefed it up with the DSP OzoneMP by Izotope and the Encoder from Spacialaudio.
The first 3 months I had everything running on a Toshiba Notebook. Then I bought a well equipped PC with loads of RAM so that I had two identical set ups should one of the machines go down. One was used for the actual live-stream, the other (spare) one for ripping CDS, updating the webpage, etc.
All was setup in a 2 bedroom appartment. My girlfriend & I made radio in one room and love in the other, had a small kitchen where we cooked some fine food and an even smaller entree with a round table accommodating 4-5 people. We had all we needed.
In 2003, bandwidth was costy and many providers charged 4 US Dollars or more per listening slot at 128kbps. I looked at offers in the US as providers in Europe were scares and without much experience within that sector. Providers in Switzerland wouldn't want to offer shoutcast servers as they preferred to sell Real Media & Windows Media Servers at outraging prices.
So I first signed up with Mediacast, Denver, who also ran servers in Chicago and NYC.
As a novice, I didn't know what kind of trouble I would run into when signing up with a provider on the other side of the pond. It wasn't actually the provider itself that turned out to be troublesome - it was the distance between the stream-source and the server.
Tracerts showed hops over 20 POPs and pings were in the 300 ms region which made my stream skipped like hell at 128 kbps. I had to lower the bitrate temporarly and looked desperately for another solution.
After searching for days I came across the provider radiostreamer.com who had their servers located (also) in hamburg. I signed up for 50 slots by paying USD 2.75 per slot. The overall connectivity was okay but quite often the servers went down for various reasons.
So running a webradio like this was kind of a adventure. Anything could happen anytime. The only thing I could really count on at that time was the music automation software I used: OTS JUKE/DJ (AV), the australian built software was rock solid and it hardly ever let me down. It sounded pretty good compared to many other software used at that time having a built in sound dynamic volume processing and an awesome auto mix point detection.
I beefed it up with the DSP OzoneMP by Izotope and the Encoder from Spacialaudio.
The first 3 months I had everything running on a Toshiba Notebook. Then I bought a well equipped PC with loads of RAM so that I had two identical set ups should one of the machines go down. One was used for the actual live-stream, the other (spare) one for ripping CDS, updating the webpage, etc.
All was setup in a 2 bedroom appartment. My girlfriend & I made radio in one room and love in the other, had a small kitchen where we cooked some fine food and an even smaller entree with a round table accommodating 4-5 people. We had all we needed.
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